Marketing

Inbound Marketing Tips for 2016

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Expect social media to continue to be an integral part of your inbound marketing strategy in 2016. Social media is a proven strategy for building brand awareness and for engaging with target audience. Here are a few best practices to consider…

1.) Have a presence in all of the social media networks that your target audience frequent.

Facebook is a great for reaching a broad audience and a good place for companies who are just starting out and LinkedIn is known for great b2b interaction, but what about Instagram? According to Social Media Today, photos bring higher engagement than videos. Create a story about your brand and it’s okay to use humor. Give your target audience a look into your brand that they normally don’t get to see. Just like facebook you can attract a broad audience and build brand awareness in an unique way.

2.) Pick 1 or 2 keywords and SEO them 100% of the time.

In order to successfully gain traffic to your website, you have to consistently use relevant keywords. These keywords should be the longtail keywords utilized most often to find your type of offering or service.

3.) Don’t just post on Social Media…Have conversations

It’s not enough to merely have a presence on the social media platforms. Conversions are typically generated from organic search and email, so if you want to reach your audience ask questions and answer comments to build rapport and begin lead nurturing. Be alert of mentions of your brand and respond proactively.

4.) Content creation that is an engaging machine

Content Marketing is can be an exhausting machine to feed. Content creation platforms, such as SnapApp help marketers develop fun and engaging assessment, quizzes, calculators, videos and infographics from existing content. Publishing these content pieces within social media provides engagement with your brand. Analytics provides data on  what aspects appealed to various user demographics within social media platforms.

What do you think is the key to great communication? Please share your thoughts in the comments section below.

Technology Trends

OTaku

I learned a new word today, Otaku. It is a Japanese term for people with obsessive interests. (Wikipedia). I heard about it today in a Ted Talk  I watch hosted by Seth Godwin. It inspired me to think about the market and where within the sales bell curve our content focuses.

Many marketers and social sellers of the world know that word of mouth sales is monumental to your success. To increase your chances, you should focus on Otaku. Those people who are early adopters and individuals who are more caught up with being the first to own something over what the ROI is or the personal cost.

When I consider my personal buying habits I quickly realize that I am an early adopter and that I am otaku about coffee, technology, and coffee. I really get bent out of shape when my social network adopts something before I own it. This is why I have a pantry of coffee, a closet of trendy coffee pots, and a few technology drawers in my desk. Understanding what drives my personal buying habits is really not a complex one and it is more about interest and research than it ever is about marketing. The way I see it, if there is a commercial about it then it is probably past the stage where I am Otaku about it.

So what it is that makes you wait in long lines and research at crazy hours of the night?