Marketing

Top 4 steps to defining your personas

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Creating buyer personas help marketers determine what kind of content is needed.  When you understand your target audience you can create content on relevant topics for them and gain credibility with them. Defining your personas is the driving force behind garnering the attention of your prospects.

Here are four steps to creating well-defined personas….

1.) Check your site analytics

Your website analytics provides data on where your visitors came from, what keywords they used to find you, and how long they spent once they arrived. This is valuable when identifying personas as you can begin to identify needs.

2.) Involve your company in the process

Have conversations with your entire team—not just marketing, but Customer Service, IT, Sales, Integration, and more. Include everyone that interactions with customers and have access to customer data. Gaining the perspective from all departments provides a clear picture of your customer needs and practices.

3.) Social media research

You can also do some research within social media. Review prospect and customer social sites and website comments. Here you can read what their customers are asking for and identify the problems your product can solve.

4.) Ask your target audience questions.

Who better to ask than the people you call customers or are looking to attract? Use Surveys and set up interviews to answer questions regarding your target audience. Hubspot offers a great checklist to use for this process.

What do you think the key components are to persona creation? Please share your thoughts in the comments section below.

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